Business Success Requires Marketing Success

It doesn’t matter what you’re selling, whether it’s a product worth just 50 cents or a service that costs more than a thousand pounds, if you’re not able to successfully market your business you could be destined to join the many enterprises that have been forced to cease trading. The fact is that whatever business you are in, you are really in the marketing business so you’d better learn quickly the art of marketing.

What is marketing?

You may want to start your own business or may already be in operation but do you actually understand what marketing is and how to do it in the world of 21st century technology?

A simple definition of marketing is the promotion, distribution and actual sale of a product or service. It also involves market research and advertising and without an effective marketing plan it’s difficult to know who you’re selling to and how to get them to buy your product.

Marketing in the 21st century has changed.

I urge business owners to make sure they understand how to market their product or service, taking into account the technological changes of the past decades and the new marketing opportunities and difficulties internet and digital technologies open up to us.

When thinking about starting or investing in a business, it is imperative that you employ a marketing plan that can cut through the mass of marketing “noise” that is out there and attract your client to you.

This means that blanket marketing to the masses is no longer an effective strategy for most businesses and it’s important to get to the people who already have an interest in what you are selling. Cold-calling the masses and hoping to transform leads into sales doesn’t work in the 21st century market. You need to get your customers coming to you, interested in your product or service.

There are some key marketing strategies which should help any business take a step on the road to success.

1. Your marketing message needs to quickly and clearly demonstrate the benefits of your product or service.

2. Be innovative when developing your product or service so it stands out from the crowd and gives your ideal client exactly what they’re looking for.

3. Your marketing message must speak to your customers’ needs – their problems, their families, and their money. In the end they don’t really care about you or how wonderful your company is.

4. Get your message heard by being seen regularly and frequently by your ideal client. You need to spend time researching how to reach your client.

At the end of the day, marketing has to be your top priority in order to create a product of unique value for your customers, which in turn should help establish long-term relationships with them and encourage long term business success.

Unless you are seen as a credible person who offers a unique product or service that can solves people’s problems, then you are likely to struggle in today’s world.

Best Wishes

Managing Your Business Resources

Have you ever wondered why resources are never enough? Every business undertaking seems to come short of resources to make it 100% successful. The truth is that it is almost impossible to completely do what you want and still retain enough money as profits. Nevertheless, you can effectively manage the resources at your disposal and achieve the profit margin you are dreaming of.

This does not come easy. You must begin by identifying the kind and number of resources at your disposal. Every business may have its unique resources. But of course cash, human resource and probably goodwill are some of the most common.

I have found out that may businesses have hard time trying to allocate their funds to various projects and investments. Management of funds clearly defines how much your business will make at the end of the day. Remember that you can only increase your profits by either cutting down costs or increasing sales. For your business to show some growth and be promising in the near future, the latter strategy works best. However, during the periods when the economy is at a depression, it is important to cut down costs. Some companies go ahead and reduce their human resource in the name of cutting down expenses. You must be very careful while doing this because it may result to being inefficient.

Your human resources determine how well your company will do. They should be made to know that the success of the business also mean their own success. This makes them work hard because they have a sense of belonging. For example, The British airline has just requested its workers to go without pay for one month in order to save the company. This company could as well lay off some of its 30,000 workers, but this could lead to its inefficiency.

Home-Based Business Moms – Don’t Try to Do it All Alone

Most home-based business moms start out as solo-professionals. They begin offering a service from a home-based office, and they wear all the hats in that business. Problem is, when they’re wearing all the hats, it may save on costs, but at what cost?

Here are few things to consider if you’re a home-based business mom and you’re currently operating your business all on your own, without any help.

(1) If you had just hired a web designer, your website would be done

Your website would look professional and it would be generating leads for you every day. You can get a professionally designed website or blog site for just a few hundred dollars. So I ask you, what is it costing you to not have that website? Try Elance.com or ask friends and colleagues for referrals.

(2) If you had invested in some marketing or business coaching

You would have given your business a much stronger foundation to stand on, and you’d be growing right now instead of struggling. You need to be constantly looking for ways to grow yourself and your business, whether that’s through books, CDs, information products, seminars, teleclasses, coaching, or participating in a mastermind group.

Investing in yourself is the quickest way to grow your business and get out of struggle. A coach can teach you, push you and hold you accountable. But you still have to be willing to grow and get out of your own way. You have to be willing to step into the uncomfortable and try new things; otherwise you will stay right where you are. Your business will grow only when you grow first.

(3) If you had hired a bookkeeper

If you had hired a bookkeeper to come in for a few hours a month to handle all of your business and personal finances, you could be spending more time with your family, or working on your business. You can easily find a bookkeeper for as little as $40 to $60 an hour. Is $100 to $200 a month worth it to make sure your business finances are in order come tax time? You bet it is! QuickBooks certifies bookkeepers and is a great resource. You can also check with your CPA or tax accountant, friends or referrals, or use Elance or Craigslist.

(4) If you had hired a part-time virtual assistant

If you had hired an assistant for even 1-2 hours a week, you could have spent that time growing your business with marketing or focusing on revenue-producing activities. You can easily find help for between $20 and $50 an hour, depending on the level of experience you are looking for (you might even be able to find a student or an intern for $10 an hour). So for as little as a few hundred dollars a month, you could free yourself up to focus on growing your business, not just keeping it afloat.

To find a virtual assistant or support, ask friends and colleagues for referrals, search Google, or try Elance, Craigslist, or your local community.

(5) If you had hired a housekeeper

If you had hired a housekeeper to come in a couple times a month to clean your house, you could be spending your weekends with your family and rejuvenating yourself, instead of cleaning toilets and keeping your house clean. If nothing else, delegate household tasks among your family members. Even small children will learn responsibility when given small tasks to do. Pre-teens and teens are quite capable, and yes, they will complain when given tasks, but you will be helping them to grow into responsible adults who can take care of themselves.

For example, I taught my kids how to pack their own lunches when they were in elementary school, and how to do their own laundry when they were in junior high school. It helped me out tremendously and they are now very self-sufficient people. To find a housekeeper, check with friends and neighbors for a referral. Or check your local community classified ads.

These are all simple examples of easy ways to get help

So stop believing you have to do everything yourself, start asking others to help you (whether you pay them or you just choose to start with family members), and then accept that help. Know that they probably won’t do things exactly the same way you would and instead of micro-managing them, focus your time on growing your business, or enjoying your life. That is after all why you started this business in the first place, isn’t it?